PUMA Sees a Sales Growth in 2016 Thanks to Rihanna

PUMA has reported on its first quarter statement for 2016 and sales are up 3.7%, nearly $975 million USD (+7.3% currency adjusted), with the footwear category being the main growth driver and a "strong momentum in women's business." According to the company's brand and marketing takeaways: One highlight for PUMA in the first quarter was the FENTY PUMA by Rihanna fashion show at New York Fashion Week in February. A series of styles for the female consumer have been launched successfully, both in ...